The online shopping experience as well as shipping was positive and efficient. I was hopeful that my mare would not be able to detect the loading dose of 2tbsp mixed in with her soaked feed; however, she did. Keep in mind, I have the pickiest mare on the planet! I had to spend many weeks (close to 40 days actually) of gradually working our way up to the loading dose beginning with 1/4tsp. We eventually reached 2tbsp and she's been eating it consistently without issues for nearly 60 days. If you have a picky eater, I'd recommend a gradual introduction until you work up to the full dose, whether it's the loading or maintenance. My mare's gut needs a lot of support so I think it'll take us several months before we notice any changes. But I feel better knowing she's on this supplement and that she's receiving high quality gut support. I would recommend this product!